Zimmer Biomet Debuts New Mobility Campaign With Arnold Schwarzenegger

Zimmer Biomet Holdings Inc. today launched the You’ll Be Back campaign with Chief Movement Officer Arnold Schwarzenegger, an initiative designed to encourage joint pain sufferers to make informed choices about their mobility through an online community and resources.

The millions of people living with limited mobility due to hip, knee, shoulder or other joint pain, are invited to share their story with Schwarzenegger as part of this launch.

“Throughout my decades-long fitness crusade, I have seen the power in building community. You’ll Be Back aims to bring together people who are struggling with their mobility and inspire change and action,” shared Schwarzenegger, global wellness icon and founder of the daily newsletter, “Arnold’s Pump Club.” “People want to be successful, but fear, uncertainty and lack of vision can get in their way. Whether you want to play on the floor with your grandkids like I do, get up out of the chair pain-free or train for your next 5K race, life is too short to let pain stop you from doing what you love! I want to hear from you what is holding you back.”

Beginning today, people living with joint pain or limited mobility can submit stories about their experience on www.YoullBeBack.com. Schwarzenegger and his team will read the submissions and select community members to be featured in a motivational docuseries.

“There are millions of people living in pain and very few are doing anything about it and instead living in pain for years before seeking treatment,” Zimmer Biomet President/CEO Ivan Tornos said. “No one is better positioned to ignite this movement to motivate people to terminate their pain more than the Terminator himself. The rapid innovation we are driving in our industry has made it easier and faster to recover from joint replacement surgeries. Now is the time to empower patients to have a voice and a choice in their health journey.”

Osteoarthritis, the most common reason for joint replacement, occurs when the cartilage that cushions and protects the ends of bones gradually wears away, leading to progressive pain and stiffness that makes it difficult to conduct everyday activities. The Centers for Disease Control estimates nearly 27 million Americans over the age of 65 are impacted by the condition.¹ Joint replacement, a surgical procedure where a damaged joint or part of a joint is replaced with an implant, may be recommended by a physician when other treatments are not effective in relieving pain.² By 2030, an estimated 4 million people in the United States will need a joint replacement.³

Those suffering from joint pain can visit www.YoullBeBack.com to share their stories, join the community, subscribe for updates, and access the “Find a Doctor” tool to find qualified physicians.

Schwarzenegger is a global icon known for his various accomplishments, ranging from world-champion bodybuilder, Hollywood action hero, businessman, environmentalist, philanthropist, best-selling author, and public servant. Renowned for his roles in films (“Conan the Barbarian,” “The Terminator,” “Total Recall,” “True Lies,” among others) and as California’s governor from 2003 to 2011, he most recently joined Zimmer Biomet as chief movement officer.

Zimmer Biomet is a global medical technology leader with a portfolio designed to maximize mobility and improve health. Its products and suite of integrated digital and robotic technologies leverage data, data analytics, and artificial intelligence. With a 90-plus-year history, the company maintains operations in more than 25 countries and sells its products in over 100 countries worldwide.

References
¹ https://www.thereadypatient.com/knee/6-things-you-may-not-know-about-osteoarthritis.html
² https://www.niams.nih.gov/community-outreach-initiative/understanding-joint-health/joint-replacement-surgery#:~:text=Arthritis%20or%20simply%20years%20of,%2C%20grow%2C%20and%20repair%20themselves.
³ https://pmc.ncbi.nlm.nih.gov/articles/PMC5485224/#:~:text=Total%20joint%20arthroplasty%20(TJA)%20is,million%20by%202030%20%5B3%5D